| Ingredient | Amount | % DV% Daily Value — how much of the recommended daily intake one serving provides, based on a 2,000 calorie diet. 100% = full daily need. Values over 100% are common for water-soluble vitamins (B, C) and generally safe. Values over 200% are highlighted. |
|---|---|---|
| Calories | 5 Calorie(s) | — |
| Total Carbohydrates | 1 Gram(s) | — |
| Vitamin A | 200 IU | 8% |
| Vitamin D | 100 IU | 25% |
| Calcium | 100 mg | 13% |
| Magnesium | 50 mg | 25% |
Other ingredients: Xylitol, Hydroxypropyl Cellulose, natural Orange fruit juice powder, Stearic Acid, Microcrystalline Cellulose, Coconut Oil powder, Xanthan Gum, Citric Acid, Natural Flavors, organic Stevia leaf extract, Silicon Dioxide
This score evaluates label quality — dosage disclosure, transparency, cleanliness of inactive ingredients, and formula composition. It does not measure clinical efficacy, bioavailability, or third-party testing. Read full methodology
Same category, higher SupplementScore. Based on dosage transparency, label cleanliness, and formula quality.
The research summaries below are about the ingredients in general, drawn from published studies that often use different doses, forms, and populations than this product. A "strong" evidence rating for an ingredient does not mean this product will produce that effect — studied doses may be significantly higher or lower than what is contained here. Always verify doses against the Supplement Facts table above.
Essential for rhodopsin production in the retina. Deficiency causes night blindness — one of the earliest recognized nutritional deficiencies.
Critical role in maintaining mucosal barriers and immune cell function.
Primary structural component of bones. Adequate lifelong intake, combined with vitamin D, helps prevent osteoporosis — supported by extensive clinical evidence.
Essential for muscle contraction through calcium signaling.
May improve sleep quality, especially in older adults and those with low magnesium status.
60% of body magnesium is stored in bone. Essential for bone mineralization.
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All scores are algorithmically generated from publicly available label data (NIH Dietary Supplement Label Database) and reflect label quality — not clinical efficacy, safety, or product quality. This page is not affiliated with or endorsed by NOW. If you represent this brand and believe any information is inaccurate, please contact us for a correction. Read full methodology
Alternatives are selected from the same category (Vitamin D) with a higher overall score. This is not a recommendation — always verify ingredients and dosages match your needs.
May reduce muscle cramps and support post-exercise recovery.
Essential for calcium absorption. Deficiency leads to rickets in children and osteomalacia in adults — a well-established causal relationship.
May reduce risk of respiratory infections. Active area of research.
Some association between low vitamin D levels and depression, but evidence is inconsistent.